Tham khảo Chiến lược tiếp thị

  1. ↑ Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1-902433-99-8. p.3
  2. ↑ Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management - A Contemporary Perspective (1st ed.), London.
  3. ↑ Aaker, David Strategic Market Management 2008. ISBN 978-0-470-05623-3.
  4. 1 2 Aaker, David Strategic Market Management 2008. ISBN 978-0-470-05623-3
  5. ↑ Baker, Michael The Strategic Marketing Plan Audit 2008 ISBN 1-902433-99-8. p. 27

8. Shaw, E. (2012). "Marketing strategy: From the origin of the concept to the development of a conceptual framework." Journal of Historical Research in Marketing, 4(1), 30–55. doi:10.1108/17557501211195055